Your email signature is a valuable piece of real estate. That short little blurb at the end of each email you send is a useful reminder of who you are and what you have to offer.

But few people use this powerful marketing tool to its full advantage. Most people don’t use it at all, and those who do tend to do it all wrong.

This article will share some do’s and don’ts for creating effective email signatures.

What Not To Do

Do remember to provide a link back to your site. Keep in mind that not all email providers will allow active links. Formatting your link and using anchor text in place of your url may backfire if your link shows up as plain text to your reader. You should always include a simple link that can be cut and pasted into a browser.

Example: http://www.wcom50.com

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