Getting repeat visitors for their websites may be most webmasters’ goal, but few visitors do. As many of us visit pages by whim, it is not an easy task to remember which web pages we have visited. Even if the website has a great amount of traffic, every time that 1,000 visitors visit, most leave immediately and take their potential buying power with them. The best website owners could have gained a fraction of those 1,000 visitors as customers. The most successful website owners know that they must have their customers sign up for a mailing list in order to get them to revisit their website.

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