For some time now, pay per click advertising has proved it is one of the most effective methods of traffic generation. Advertising on the Internet is still a developing art but so far this method has come out on top of the others that are used. If you haven’t tried this before but have considered using pay per click then you may have some questions which will need to be addressed.

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Introduction to Website Traffic Generation

Welcome to the first installment of the five part series Website Traffic Generation Course. Today, I want to discuss the various things that you need to check to ensure that your site is ready to receive traffic.

Think of this: If you were expecting company at your home, there are certain things you might do in advance. You would make sure your home was clean, that there was fresh soap and clean hand towels in the bathroom, and you might prepare some snacks, or even an entire meal.

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Pay Per Click (usually just called PPC) is a traffic-generating method that involves paying for each visitor to your site.

Depending on your niche and keywords you can expect to pay anywhere from a few pennies to ten dollars or more per visitor. PPC is an easy way for any website to generate lots and lots of traffic, but you have to be very careful or you’ll spend too much and run yourself right out of business.

How exactly does PPC work?

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Craigslist is one of the most frequently visited websites on the entire web. It’s an absolute traffic monster!

Millions of people use Craigslist every day and if you can tap into this massive market your website will receive an enormous flood of traffic.

But the best part is that people who are browsing Craigslist are already in buying mode, so if you offer any kind or product or service you can expect a conversion rate higher than usual.

What exactly is Craigslist?

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