You can bet that if your customers don’t trust you, they won’t continue to buy from you. If you find out that the merchant site isn’t doing a good job, the next step is to send your customers directly to your site. It’s your job to make the offers clear and emphasize the benefit to the customer. Also, be very vigilant in posting contact information in an easy to find location. You want everything for the customer to be user-friendly, as clients can be turned off rather quickly. Use yourself as the best measuring tool. It may even pay dividends to have your site evaluated by “Net Cop”, as well as the online listing that the Better Business Bureau provides.

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