Many people worry about how to raise their search engine placement so that they can enjoy greater numbers of targeted traffic and make greater amounts of money. All that is necessary to building such an improvement in your ranking is a fundamental understanding of how the engines work. You need to understand that search engines are responsible for getting the majority of traffic to websites, and of all the engines, Google is responsible for 60 percent of the traffic. You’ll need to have a good understanding of how search engine placement works though finding and presenting the relevant information to potential customers if you want to be successful. There are two types and the first is called robots but more commonly known as crawlers or spiders.

It is by using these spiders that search engines are able to index websites. Through submitting your site, the spider will go to the site and search through all the pages and index them. What the spiders will do is read your content of the site, meta tags and even follow the links you have on your pages. Then the spider will return back with all the information it needs and deposit them where your data is being indexed. The spider is capable of indexing pages which your website links to also. However, the fact that spiders only index a certain amount of pages could be a problem if you create a site with hundreds of pages.

Spiders return regularly, checking out your site and seeing if there is any update or changes. The search engine moderators determine how frequently these returns happen. Therefore to put it simply, a spider is actually like a book with all the information such as table of contents, actual content and the references and links to other sites. Spiders such as Excite, Lycos, AltaVista, and Google index up to a million pages a day.

In coming up with search engine placement, search engines look for information that is the closest to what the searcher is typing within their internal index. Since the search engines are not actually searching the Web, but rather the index, if a person types in “buy management book,” and your website has that as a keyword according to the index, then your page will be in the first page of results. Depending on which search algorithm you use, you will come up with a different ranking on the different sites.

Another clue you need to keep in mind is that you should remember the frequency of your keywords, along with where they are located on your web page. Most people keep their keyword density around three to seven percent else it will be considered as keyword stuffing or spamdexing. Also in their indexing, the search engines look at how links form and what the pages subject matter is about. Search engine rankings are improved whenever the pages are linked and related. You can help your website get higher search engine placement if you understand the way that the search engine works, and use those tools to your advantage.

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This entry was posted on Sunday, October 26th, 2008 at 11:31 am and is filed under Web Traffic Methods. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.